Author Archives: kevin

About kevin

I write the posts

links for 2010-10-30

Liked what you read? I am available for hire.

links for 2010-10-29

Liked what you read? I am available for hire.

links for 2010-10-27

  • Stop checking shoes, taking out laptops etc
  • In the comments: "A last example: there are a couple dozen movies that accounted for a massive amount of error on the Netflix Prize (~15% of the remaining IIRC). Although it was termed the Napoleon Dynamite problem, the #1 movie for aggregate error in that data set was What Women Want. When the goal is the best customer experience, you could remove those items, stop recommending them to new users or just warn customers."
  • National Public Radio’s flagship news programs, Morning Edition and All Things Considered, featuring news and commentary alongside in-depth reports and stories that can stretch over twenty minutes—are the second- and third-most-popular radio programs in the country, each drawing about 13 million unique listeners in the course of the week. These NPR shows have far larger audiences than the news on cable television; indeed, all four television broadcast networks combined only draw twice as large an audience for their evening newscasts.
  • really cool, also lets you know how incapable your brain is of processing the size of things

Liked what you read? I am available for hire.

links for 2010-10-25

  • Many Japanese chefs, especially in the Kansai region, say they never courted this attention. Even a single Michelin star can be seen as a curse by the Japanese: Their restaurants are for their customers. Why cook for a room full of strangers? Even worse: crass foreigners.
  • The study concludes with the conjecture that people may find it particularly painful to be unhappy in a happy place, so that the decision to commit suicide is influenced by relative comparisons.
  • Providing enough power to every seat on an airplane would require heavy equipment.
  • The big lesson of Digg may be simply this: if someone offers you a ridiculous amount of money for a company that wasn’t that hard to build, don’t think twice. Take the money and run.
  • How to develop a software product using version control, helpful
  • to contact in the future
  • This isn’t Farmville vs Dancing with the Stars.  This is about the best alternative to boredom. If Google , Apple and their competitors can find simple games that are compelling to tens of millions of people and create a unique experience on your HDTV, they have a chance to start pulling people away from watching shows on TV.  You could actually see the number of hours spent watching TV decline materially.
  • Holy shit - GUI app lets you sit on open wireless networks, intercepts cookies, lets you instantly log in as the wireless user to Twitter, Facebook, Flickr Google accounts. Never ever ever ever open anything on an open wireless connection again, until they start using HTTPS and SSL for every connection
  • excellent observation - "My plans rarely work (unless they are boringly simple), but serendipity has been good to me, so over time I've tried to make the most of that. My theory of serendipity is still evolving, but from what I've seen, it's better to think in terms of "allowing" serendipity rather than "seeking" it or "creating" it. Opportunity is all around us, but we have beliefs and habits that block it."
  • But psychologists who study status and power in social settings — and a growing number are — have found that human beings, in surprising ways, actually seem to thrive on a sense of social hierarchy, and rely on it. In certain settings, having a clear hierarchy makes us more comfortable, more productive, and happier, even when our own place in it is an inferior one. In one intriguing finding, NBA basketball teams on which large salary differentials separate the stars from the utility players actually play better and more selflessly than their more egalitarian rivals. “Status is such an important regulating force on people’s behavior, hierarchy solves so many problems of conflict and coordination in groups,” says Adam Galinsky, a psychologist at Northwestern University’s Kellogg School of Management who did the research on social hierarchies on basketball teams. “In order to perform effectively, you often need to have some pattern of deference.”
  • Become a hermit, celebrate your individuality, associate with some higher truth
  • good introduction to fonts - covers helvetica, times new roman, gill sans, psychology behind different fonts, difference between serif & sans serif

Liked what you read? I am available for hire.

Targeting the marginal consumer, not the average consumer

It's hard to find a knowledgeable baseball fan who likes Tim McCarver, Fox's color commentator, who says things that are often visibly wrong, and enjoys making grand pronouncements. Indeed the overwhelming majority of Twitter comments about McCarver are negative. Billy Packer, CBS's longtime basketball color commentator, draws similar complaints from hoops fans. One of my friends set his TV to a seven second delay and then listened to Mike Krukow and Duane Kuiper, the beloved Giants local TV commentators who've been forced to the radio for the playoffs. It doesn't make sense for Fox to employ a broadcaster who's hated by everyone, which led me to realize that Fox only cares about the marginal viewer. I'm going to watch the game no matter how bad Tim McCarver is, so Fox doesn't really care what I think about him. However, the person who watches three or four baseball games a year on TV probably likes a guy who says "great play" when an outfielder runs the ball into the infield. Looking around, you start to see this pattern a lot. College websites are targeted entirely at two groups of people: prospective students and alumni/parents, who give money. This means that nearly all college homepages fail to provide useful information for enrolled students. Most website homepages are also targeted at the marginal customer; they force returning users to find a Login button in the corner.
Good products figure out ways to distinguish marginal users from diehard users, so they can give a good experience to both; a website might use cookies to keep returning users logged in, or a college might have a "Portal" it shows to returning students. Which is why I'm hoping Fox will soon stream a second audio channel, for people who are fairly knowledgeable about baseball.

Liked what you read? I am available for hire.

links for 2010-10-22

  • covers baumeister's 6 steps to suicide. informative, disturbing
  • " we compare infants born to mothers living near toll plazas to infants born to mothers living near busy roadways but away from toll plazas with the idea that mothers living away from toll plazas did not experience significant reductions in local traffic congestion. We also examine differences in the health of infants born to the same mother, but who differ in terms of whether or not they were “exposed” to E-ZPass. We find that reductions in traffic congestion generated by E-ZPass reduced the incidence of prematurity and low birth weight among mothers within 2km of a toll plaza by 6.7-9.1% and 8.5-11.3% respectively, with larger effects for African-Americans, smokers, and those very close to toll plazas."

Liked what you read? I am available for hire.

links for 2010-10-21

Liked what you read? I am available for hire.

links for 2010-10-20

Liked what you read? I am available for hire.

links for 2010-10-19

Liked what you read? I am available for hire.