• Ramit Sethi’s surprising lessons from A/B testing | Random.AndrewWarner.com
  "I learned that I can eke out an extra 5-15% from improving the subject line…or 500% from creating a better offer. Finally, I learned that there are diminishing returns on A/B testing, but there are huge gains to be made from changes in strategy, products, and offers."
• Genetic Algorithm For Hello World « puremango.co.uk
  Really cool! also encouraging that the author shows how to implement it - you need some way to represent the problem output as a string/array of ints, and some way to measure fitness.
• The Psychology of People Against Profit, Bryan Caplan | EconLog | Library of Economics and Liberty
  A look at a new paper called "Is Profit Evil?" - conclusion: "People apparently have little faith in the power of markets to create and reward value for society. Our participants associated greater levels of profit with social harm and less social value. Further, they saw greater profits as undeserved and at the expense of others. Though firms themselves were not seen as generally evil or devoid of value, profit was viewed as evil. Increasing firm profitability (or profit motive) greatly detracted from perceived social value... Even in one of the most market-oriented societies in human history, people do not believe in the invisible hand."
• In These Deserts: War Stories from Afghanistan.
  great story
• The Inequality That Matters - Tyler Cowen - The American Interest Magazine
  excellent - i wish tyler cowen would write more long form journalism

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