tl;dr Every company needs an internal URL shortener. Your new employees will thank you later.
You just started your new job, and you've got a million things to learn about, but never enough time to do them all. You want to sign up for a massage to take some of the stress off. But where do you sign up for massages? You can bug a coworker for the URL but they're busy too, and you're already bugging them 20 times a day about more important stuff. Alternately, you could search through the poorly documented company wiki. The page you find is probably out of date, but no one will tell you that the massage page moved 6 months ago.
The third option, and by far the best, is to punch
massage into your
company's URL shortener and get taken straight to the massage page. Once you've
done this a few times and gotten success, you'll realize the power of it. And
if you try the shortener and don't get any results, you get a form asking you
to add the URL you do find, for the next new person who might come along.
This is so helpful; you don't have to bookmark useful pages when you find
them, or search through your history to find that really useful Perforce setup
tutorial you only got halfway through.
Instead the URL shortener takes care of all of it. At Google you just type
go/ followed by the name of whatever you're looking for, like
go/coffeescript. Curious about what the Google+ team is working on? Type in
go/emeraldsea. If you don't get what you're looking for, you add it for the
next person. This way Google's spaghetti mess of internal wiki software becomes
manageable, and good resources never go missing. Another benefit is people can
share links on ads and in talks very easily - just tell people the shortcut
URL, which they're much more likely to remember than a full URL.
So stop worrying about keeping your website organized and get a URL shortener. If your documentation becomes deprecated, just make a new page and update the shortlink. It's not very hard to set up and it will help your new employees get up to speed faster.
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