A girl who looked about 18 screamed as a surgeon removed shrapnel from her leg. An elderly man was soaked in blood. A baby a few weeks old and slightly wounded looked around helplessly. A man lay with parts of his brain coming out. His family wailed at his side.

Don’t you see that these people are hurting?” the militant was asked.

“But I am from the people, too,” he said, his smile incandescent. “They lost their loved ones as martyrs. They should be happy. I want to be a martyr, too.”

Story from the New York Times. James Surowiecki wonders why the New York Times doesn't advertise. I believe he's right that they don't advertise much.Perhaps the channels we associate most with advertising (TV commercials, billboards, magazine ads, stadium sponsorships) wouldn't reach NYT's target market (I have heard ads for the NYT on NPR). Furthermore, maybe idealists in the NYT think that too much advertising would compromise its editorial integrity.

Liked what you read? I am available for hire.