Author Archives: kevin

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links for 2011-03-26

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Gary Vaynerchuk

Gary Vaynerchuk, the social media expert and Wine Library TV guy, came and spoke at CMC for lunch today. Here are my thoughts in no particular order:
  • Vaynerchuk got famous for talking about wine on video. Well a lot of people did wine TV shows, but his was the best and he had the best customer outreach - as he put it he spent 15 hours a day answering every question he could about wine. However it's been shown in many studies that people can't tell red wines from white wines and can't tell that high priced wines are better than low priced wines, and even Robert Parker gets a ton of wines wrong when he does a blind taste test. So I don't pretend I can distinguish between different types of wine and I don't put any faith in wine ratings or people's ability to be consistent with ratings. I don't believe Gary has any magic powers in wine discernment either.
    Then Vaynerchuk starts speaking and his style is very, and we really need better words for this, prophetic. He made many grand predictions about the future, and backed them up with stories, which sound really interesting and intuitive, connecting two ideas in a way you hadn't thought of. My first conclusion was that talking about the future and pitching wines require the same skills: taking ideas where no one really knows the true value, commenting on them in an interesting way and selling people with enthusiasm and sheer force of will.
  • But then I thought "He's pretty successful, and it's probably not from selling snake oil." So then I thought that he probably does a shitload of research to back everything up (and sees it for himself, as an entrepreneur). But he's smart, and sensitive enough to other people's demands to know that presenting all the data would be boring. Plus he's getting paid to give a talk and he needs to be a crowd pleaser to win people to his team. But I'd love to know whether he's made money on his angel investments so far.
  • Vaynerchuk talked a lot about how companies need to get on board with social media and realize that customers are giving them an extraordinary window into their personal lives, that they should be taking advantage of. I generally agree. However to me at least the big winner from the "Thank You Economy" isn't the business but the consumer, who gets more personalized attention from businesses they care about. At the margin one company may be able to outperform another by providing better service, but I'm not sure it will have any long term effects on GDP, unemployment, etc. if every company suddenly picked up and started following along from Vaynerchuk's book.
  • Vaynerchuk talked a lot about the differences between what people say ("I won't ever use Twitter", etc), and what they actually do. I wanted to point out there's an easy way to do this - get people to bet with you on their beliefs. However Vaynerchuk has started to do this through angel investing.
  • Vaynerchuk is an amazingly hard worker, and extraordinarily persistent. This is why I think he'd probably be successful even if everything he said about the future, and wine, was wrong. He claims this is because he's an immigrant, and he "knows what the alternative is."

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links for 2011-03-22

  • via emily meinhardt
  • nyt updates its style guide
  • Would it have been better, then, for me to make the same point less forcefully? A large contingent of the commenters on the post think so: they’re the ones saying that the message is fine, but the headline is insensitive and needlessly provocative in a time of great emotional turmoil and strain. I’m torn on this one, but I think that in general sugar-coating and euphemism are invidious: if you’ve got something you want to say, you should just come out and say it. And given that it’s impossible to know in advance when a post is going to break out from my normal readership, the result of such a policy would surely be a lot of unnecessary and harmful self-censorship.

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What I’ve learned, past month or so, part 2

  • This XKCD comic about productivity is very funny and visualizes something I can see happening to a lot of people that talk about productivity. I have stopped trying to show off by blogging about productive techniques I use. I probably haven't stuck with any of them.
  • For me the most effective to do list is my brain, followed by the Notes app on my iPod, the most effective list size is "three" and the most effective time range is "right after class ends." Everything else works until I blog about it (about a week) and then I stop using it. I use Google Calendar for events and birthdays and news. I forget about 100% of events that I don't put in there.
  • I've stopped writing for the Forum. Most of the stuff I had to say fell into the category of "intelligently defend an unpopular position, and/or show off my way of looking at the world." The goal is probably to show other CMCers how wrong they are, and I've realized I don't really want to do that.
  • I was one of four students invited to talk at Idea Night at the Ath. I spent most of the day thinking about the topic and what I should say, and got really nervous about it. But I totally misread which part of the talk would be hard. I was worried about saying intelligent things for 12 minutes, but I should have worried more about entertaining the audience. I went in thinking "I am speaking at the Athenaeum, so like most Ath speakers I'll mimic an academic person." I gave a really academic sounding talk about financial models. But what I should have thought was "I am speaking to other students so I should be funny." Instead I gave a really boring talk and finished in last place. I also violated my Forum no-writing rule and picked a unpopular position - bashing the finance industry when there are a ton of students from CMC that go into finance. The winner totally understood the audience and gave a talk about how the US should invade Canada. The lesson is to place less importance on the venue and more importance on the audience.
  • Last month my dad wanted me to take a chance on something and he vigorously encouraged me to do it. The value of the thing was obvious to me even without the encouragement, but I never got around to doing it. I think it has to do with who owns the credit if it turns out well. When you want to motivate someone to do something, if you can let them own the idea, they're probably more likely to do it. Otherwise what's their incentive? If they do it and it turns out well you take all the credit. On the other hand they might not put two and two together, so you might have to wait a long time. So if I'm coaching this summer I'll try to experiment with different approaches to encouraging people to do things they haven't tried before, like dribble with their left hand.
  • In startups everyone says you want to build the Minimum Viable Product (MVP) - the smallest possible complete product - to start getting feedback from users, and to avoid building a perfect product which no one wants. When people say this I've nodded my head vigorously, but now I have a product that I've been making ridiculous excuses to not launch - "it'll cost me money, I need feature X and feature Y, etc." When Good Morning CMC started it looked like this: So I need to just launch it.
  • I need some sort of MVP rule for emails. Sometimes I get caught up in "I need to send this person the perfect email," and I never send it. I need some sort of rule like "whatever's in your drafts folder at 5pm will automatically be sent to the recipient" to force me to actually send the damn email. This is in line with my semester goal of taking more low-cost, high-value opportunities. A lot of times the biggest obstacle to pursuing those is myself.
  • I've started charging money for ads on top of Good Morning CMC. The minute after I got my first $5 payment in Google Checkout I said "duh, why haven't I done this since day 1?" So that's something to keep in mind for the future - I'm likely to regret not charging for something, and in addition I'll make more money and possibly earn more respect with a paid product than a free one.

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links for 2011-03-21

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What I’ve learned last month or so, part 1

  • I used Java to implement algorithms like Floyd Warshall, max-heap, Ford-Fulkerson and others, for the ICPC competition. This involves writing mostly for-loops, arrays, some lists and maybe 1 level of inheritance. I don't *know* Java, in the sense that I've never used any of the stuff that *makes* it Java.
  • For that matter, there's a lot of stuff I don't know. As I've been reading in my favorite new book, Coders at Work, you could research the details behind something like how the text you're reading appears on the screen to an almost infinite level of detail. For example, this text is in an HTML document which is formatted with CSS. But the HTML doc doesn't exist anywhere - it's dynamically generated by WordPress and PHP. Your browser contains instructions on how to display HTML/CSS and it's written in C, or C++. But it has to run on the operating system, which is UNIX, Linux or Windows, and each of those has its own windowing system and programming hooks. Finally the operating system has to divide time between all the applications currently running, figure out which one of them is "foremost" and display it on the screen, which is a piece of hardware requiring a special set of instructions from the operating system. And even that's missing a whole lot of obvious places to dive in for at least a few months on things like font rendering, multithreading, sending bits over a wire with HTTP, serving requests with Apache, and more.
  • One thing people say about technically skilled college graduates is that they can learn a ton and double their value in the first few years out of college, because you are programming all day and learning from the best in the industry. The other thing people say about startups is that when you work at a startup you might have to do everything and learn crazy new things from scratch all the time. I learn quickly but it's hard to show that to a company, or at least to disting. So you have to try to learn at your slow pace, or try to start a company yourself to learn at a fast pace, and then get into a startup.
  • I talked about this with Nick Bergson-Shilock from Hackruiter yesterday. Nick agreed there's a chicken and egg problem where people expect you to have a ton of skills but the way you learn those is to go work at a startup. I thought it would be cool to have some sort of online tool for learning how to scale your site, and survive things like a sudden giant burst of traffic, data writes etc. So I'll look into writing an app to do that.
  • I am trying to hire for Good Morning CMC. Hiring is really difficult. I'm pretty lazy, so for something like Good Morning CMC there are a few different scripts to automate things like deploying to the server, sending out the Snack menu every night (it's entirely automated, I don't have to do anything) or creating the email (so I don't miss closing HTML tags, etc). These scripts are good and help keep me sane; if I didn't have them it would take upwards of 2 hours to put the email together every night. But at the same time it makes the project complex. It's a Catch-22 where the students who could figure out the whole system without any problems are probably the ones who have better things to do, while the students who are pretty far away from figuring it out would take 2 hours a night, and possibly get discouraged.
  • Mostly I just want someone to show initiative and do something like grab the source code, make a change and then upload it. Maybe that's not a good heuristic for a good candidate, but so far it hasn't happened.

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links for 2011-03-20

  • worth keeping in mind: "Parkinson shows how you can go in to the board of directors and
    get approval for building a multi-million or even billion dollar
    atomic power plant, but if you want to build a bike shed you will
    be tangled up in endless discussions.

    Parkinson explains that this is because an atomic plant is so vast,
    so expensive and so complicated that people cannot grasp it, and
    rather than try, they fall back on the assumption that somebody
    else checked all the details before it got this far."

  • sites that change their content based on the ipod/ipad/browser window size. inspirational
  • chart showing various different radiation doses.

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